With the objective of addressing a sustainability goal and reducing the waste of near-expiry beverage goods, TheCUBE partnered with a leader in the beverage industry to create this dedicated marketplace.

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• Uses dynamic pricing to increase monetary incentives as products near expiry.
• Leverages community touchpoints to stay top of mind.
• Allows corporate partners to turn dead stock into additional revenue.

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This venture capitalizes on the rise in conscious consumerism, where consumers actively seek ways to reduce waste. The target audience includes both retailers and consumers interested in sustainable solutions and value-based shopping, especially around discounted or near-expiry goods. Market testing shows high consumer interest, with near-expiry products selling faster than anticipated due to dynamic pricing models. Early adopters have highlighted the platform's ability to generate additional revenue from what was previously considered waste, while consumers appreciate the opportunity to purchase quality products at a discount, with sustainability in mind.